wyszukanych pozycji: 3
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The Changing Mo of the Cmo: How the Convergence of Brand and Reputation Is Affecting Marketers
ISBN: 9781409423157 / Angielski / Twarda / 2011 / 120 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can...
MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? ...
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cena:
166,51 zł |
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What the New Breed of CMOs Know That You Don't
ISBN: 9781409455721 / Angielski / Twarda / 2013 / 160 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to 'up their game', and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book...
This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to 'up their game', and as such it ...
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cena:
252,32 zł |
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What the New Breed of CMOs Know That You Don't
ISBN: 9781138271883 / Angielski / Miękka / 2016 / 174 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
252,32 zł |