Wyniki wyszukiwania:
wyszukanych pozycji: 4
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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
ISBN: 9780275955922 / Angielski / Twarda / 1999 / 224 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign. How do professionals plan and execute a public communications campaign? Moffitt provides a detailed step-by-step examination of the conceptualizing, planning, and execution of a public relations, marketing/advertising, political, or social issue... Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communicati... |
cena:
389,03 |
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Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
ISBN: 9780275964702 / Angielski / Miękka / 1999 / 224 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/advertising, political, or social issue campaign. How do professionals plan and execute a public communications campaign? Moffitt provides a detailed step-by-step examination of the conceptualizing, planning, and execution of a public relations, marketing/advertising, political, or social issue... Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communicati... |
cena:
186,68 |
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Public Relations From the Margins: A Special Issue of the Journal of Public Relations Research
ISBN: 9781138463653 / Angielski / Twarda / 2020 / 92 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The articles in this special issue address some of the key issues facing research and practice of public relations today. These studies acknowledge the traditional, mainstream public relations research arguments for excellence in public relations according to the symmetry model, and to considerations of the dominant coalition controlling the organization. What are proposed in this issue are responses to these assumptions and suggestions that what might be important to consider are the socio-political context that surrounds the organization, and the notion that power exists in other sites...
The articles in this special issue address some of the key issues facing research and practice of public relations today. These studies acknowledge th...
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cena:
640,59 |
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Public Relations from the Margins: A Special Issue of the Journal of Public Relations Research
ISBN: 9780805895018 / Angielski / Miękka / 2005 / 88 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The articles in this special issue address some of the key issues facing research and practice of public relations today. These studies acknowledge the traditional, mainstream public relations research arguments for excellence in public relations according to the symmetry model, and to considerations of the dominant coalition controlling the organization. What are proposed in this issue are responses to these assumptions and suggestions that what might be important to consider are the socio-political context that surrounds the organization, and the notion that power exists in other sites...
The articles in this special issue address some of the key issues facing research and practice of public relations today. These studies acknowledge th...
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cena:
152,71 |
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