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Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of...

Studienarbeit aus dem Jahr 2003 im Fachbereich Politik - Didaktik, politische Bildung, Note: 2.4, Otto-von-Guericke-Universitat Magdeburg, Veranstaltung: Max Webers wissenschaftstheoretischen Schriften, 9 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Max Weber wurde am 21. April 1864 in Erfurt geboren. An den Universitaten von Heidelberg, Straburg, Berlin und Gottingen studierte er Jura. Dem "Verein fur Socialpolitik," dessen Profil er erheblich mit pragte, trat er 1888 bei. Max Weber promovierte 1889 und habilitierte sich 1891. Als Professor fur Handelsrecht lehrte er von 1893...

Presents case studies and articles which illustrate how insights from geography can be used to conquer market segmentation and improve tourism marketing approaches. Topics include the World Wide Web in travel and tourism marketing; the advantages of understanding the impact that a tourist's country of origin has on small island destinations; pinpoi