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Toughening environmental legislation, national and supra-national environmental product policies and growing customer demands are focusing the attention of companies on the environmental and broader social issues linked to the creation and delivery of their products and services. There is now an urgent need for appropriate management structures, practical tools and increased awareness among all stakeholders in the product development process and throughout the entire product life-cycle.

Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global scale the progress of environmental marketing in the 1990s and considers how social issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers.

The issue of sustainability in the fashion, clothing and textiles sector is now coming into increased focus due to growing consumer, business and policy pressures. This book presents a comprehensive overview of the emerging opportunities and challenges faced by the sector, and provides strategic solutions to accelerate sustainability.

The issue of sustainability in the fashion, clothing and textiles sector is now coming into increased focus due to growing consumer, business and policy pressures. This book presents a comprehensive overview of the emerging opportunities and challenges faced by the sector, and provides strategic solutions to accelerate sustainability.