Wyniki wyszukiwania:

The second edition of this hit martial arts travel memoir contains bonus author commentary and illustrations from Gawakoto's Bong Abad. When Marshal Carper broke up with his long-time girlfriend, he packed up his white belt in Brazilian Jiu-Jitsu and moved from rural Pennsylvania to Hilo, Hawaii to train at the BJ Penn MMA Academy. The Cauliflower Chronicles follow Carper's adventures and misadventures, both on the mat and around the island. He quickly learns that Hawaii is not the carefree paradise advertised in brochures and finds himself feeling like a foreigner in his own country. On the...

Business owners are under constant pressure to compete. Intuitively, they know that differentiation is a competitive advantage. You can't sell the same product in the same way and expect to unseat the industry leader. Instead, you have to be different. You have to carve a new niche, breaking new ground where you are in the best position to compete.
But when it comes to marketing, the tendency is to fall back on the same old strategies and tactics that everyone else in the space is using. These approaches aren't necessarily bad, but they tend to position you to compete head-on with more...