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Make your online customers happy--and create new ones--with this winning guide

Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities.

The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to...

Go from eBay beginner to eBay pro in no time

Whether you aim to browse, buy, sell, or open up your own eBay shop, this third edition of Britain's bestselling guide to eBay gets you up and running with everything you need to know. Fully updated and packed with new information on eBay apps, creating and running an eBay business, becoming a PowerSeller and much more, it covers every aspect of eBay.co.uk, from security issues and avoiding scams to making serious cash in your spare time or as a full-time eBay merchant.

• Get acquainted - from registering and setting up a...

Previously published as Facebook & Twitter for seniors for dummies.

The gold standard for eBay users who want to get serious about selling

Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an eBay Business For Dummies. EBay superstar author Marsha Collier packs the fourth edition of her mega-selling book with everything you need to know, from how to tap the explosive power of social media for promoting your business to the very latest on eBay's fees and payment structure, how to maintain your own customer service center, ways to build an audience, and much...

The selling, marketing, and business tips you need to succeed eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business.