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Did you know that a mainstay of American folk culture was in fact created as an advertising ploy? Few people realize that Paul Bunyan, the legendary lumberjack, and his blue ox are the product of corporate marketing by a highly industrialized commercial enterprise. Cartoonist NOAH VAN SCIVER shows us the myth creation as real life marketing man extraordinaire W.B. Laughead spins ever more wondrous tall tales. Van Sciver's story is bracketed by rich contributions from contemporary Native artists and storytellers with a very different connection to the land that the Bunyan myths often...