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"Pilot testing is very good and the coverage of reliability and validity is well-developed and well-written."
--Bonnie Rader, California State University, Long Beach

"Mark Litwin does a great job of constructing 'friendly' examples, and keeping the tone of the text more of a conversation than an excerpt from a graduate level psychometrics or statistics textbook. He also includes a chapter on multicultural issues and how they affect every phase of survey design and use."
--Patrick R. Powaser, PERSONNEL PSYCHOLOGY

How can you pilot test...

Improving the accuracy of a survey is the focus of Mark S Litwin's book, which shows how to assess and interpret the quality of survey data by thoroughly examining the survey instrument used. He explains how to code and pilot test new and established surveys. In addition, he covers issues such as: how to measure reliability (including test-retest, alternate form, internal consistency, inter-observer and intra-observer reliability); how to measure validity (including content, criterion and construct validity); how to address cross-cultural issues in survey research; and how to scale and score...

Shows how to manage survey data and become better users of statistical and qualitative survey information. This book explains the basic vocabulary of data management and statistics, and demonstrates the principles and logic behind the selection and interpretation of commonly used statistical and qualitative methods to analyze survey data.