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Why is the supply chain one of the last frontiers for business improvement? How do top executives lead the challenge of change? Where are there opportunities for significant improvements in profitability and shareholder value? This text provides comprehensive coverage of the rapidly emerging field of strategic supply chain management. It focuses on the critical linkages between vigorous market management, customer development and business growth. Case examples from the USA, Europe and Asia Pacific bring the approach to life and highlight the need for senior executives to drive the process of...