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short stories for long people. look inside...

When young college graduate Richard Peel agrees to attend a high stakes poker game as the guest of a wealthy stranger he had a chance meeting with, and wins the multi-million dollar jackpot, he finds himself rich, in love and on a jet-setting world tour, unaware that he is being followed, or of the danger he and his new love are in. A Game should appeal to people who like thrillers and crime novels, love stories, and philosophical pursuits.

Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible...