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KLASYKA LITERATURY BIZNESOWEJ WRESZCIE W POLSCEMark H. McCormack - pionier marketingu sportowego i jeden z najbardziej wpływowych amerykańskich przedsiębiorców - odsłania kulisy skutecznego zarządzania, negocjacji i prowadzenia firmy. Swoje porady opiera na wieloletnim doświadczeniu w budowaniu globalnej organizacji o wielomilionowych przychodach.Niezależnie od tego, czy chodzi o sfinalizowanie transakcji, zmotywowanie pięciotysięcznej armii sprzedawców czy negocjacje w cztery oczy - niezmiennym fundamentem sukcesu w biznesie są relacje międzyludzkie. McCormack uczy więc,...

Research has traditionally shown high schools to be hostile environments for LGBT youth. Boys have used homophobia to prove their masculinity and distance themselves from homosexuality. Despite these findings over the last three decades, The Declining Significance of Homophobia tells a different story. Drawing on fieldwork and interviews of young men in three British high schools, Dr. Mark McCormack shows how heterosexual male students are inclusive of their gay peers and proud of their pro-gay attitudes. He finds that being gay does not negatively affect a boy's popularity, but...

Drawing upon forty years of experience from his own sports and celebrity management practice, Mark H. McCormack is back with common-sense advice aimed at business owners and would-be CEOs. McCormack's tips include:

End your day on time

People who say they can keep a secret usually can't

It pays to overestimate your competition

The best ideas cannot be stolen

Know when to say "It's none of your business"

Get paid for thinking rather than doing

Time in front of the customer is the best time of all

Be wary of unanimous agreement

Not...

Mark McCormack, dubbed the 'most powerful man in sport, ' founded IMG (International Management Group) on a handshake. It was the first and most successful sports management company in the world, becoming a multi-million dollar, worldwide corporation, whose activities in the business and marketing spheres are so diverse as to defy classification. Here, Mark reveals the secret of his success to key business issues such as analysing yourself and others, sales, negotiation, time management, decision-making and communication. This book fills the gap between a business school education and the...

This interdisciplinary volume introduces new theories and ideas on creativity from the perspectives of science and art. Featuring contributions from leading researchers, theorists and artists working in artificial intelligence, generative art, creative computing, music composition, and cybernetics, the book examines the relationship between computation and creativity from both analytic and practical perspectives. Each contributor describes innovative new ways creativity can be understood through, and inspired by, computers.

The book tackles critical philosophical questions and...

This interdisciplinary volume introduces new theories and ideas on creativity from the perspectives of science and art. Featuring contributions from leading researchers, theorists and artists working in artificial intelligence, generative art, creative computing, music composition, and cybernetics, the book examines the relationship between computation and creativity from both analytic and practical perspectives. Each contributor describes innovative new ways creativity can be understood through, and inspired by, computers.

The book tackles critical philosophical questions and...