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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the...

In the last 15 years, the field of developmental psychopathology has made enormous strides in uncovering the mechanisms and processes underlying the emergence of mental illness and dysfunction. Interdisciplinary in nature, the field has engaged the efforts of scientists with orientations ranging from developmental psychology to psychobiology. In Frontiers of Developmental Psychopathology, the editors have brought together some of the field's most respected researchers--including Jeanne Brooks-Gunn, Barbara A. Cornblatt, Richard A. Depue, and Marian Sigman--to discuss the latest...