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As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd of potential allies. Building on this, he introduces the Alliance Brand concept, explores its critical success factors, and shows in detail how...

Social Media Holocaust is the new technothriller that is sure to make you think twice about using the internet. Billions of people access social media sites everywhere and they seem to be harmless... until now. Murder, tyranny, marshal law... What happens when killers come after us at random from our social media sites? For no apparent reason at all, once you receive an a friend request from a mysterious masked stranger, your not accepting it or ignoring it will prove to be your demise - a a grisly one at that Join us as we explore an almost apocalyptic end as social media proves to be the...