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wyszukanych pozycji: 9
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Strategic Corporate Communication in the Digital Age
ISBN: 9781800712652 / Angielski / Twarda / 2021 / 280 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building trust, reputation and support, as online users can use them to scrutinise and influence corporate decisions and actions. This authoritative book features a broad spectrum of theoretical and...
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media fo...
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cena:
408,65 zł |
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Creating Shared Value through Strategic CSR in Tourism
ISBN: 9783659431067 / Angielski / Miękka / 2013 / 440 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
454,84 zł |
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The Branding of Tourist Destinations: Theoretical and Empirical Insights
ISBN: 9781787693746 / Angielski / Twarda / 2018 / 264 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners wit...
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cena:
397,60 zł |
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Corporate Sustainability, Social Responsibility and Environmental Management: An Introduction to Theory and Practice with Case Studies
ISBN: 9783319468488 / Angielski / Twarda / 2017 / 195 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book provides a concise and authoritative guide to corporate social responsibility (CSR) and related paradigms, including environmental responsibility, corporate sustainability and responsibility, creating shared value, strategic CSR, stakeholder engagement, corporate citizenship, business ethics and corporate governance, among others. It is primarily intended for advanced undergraduate and / or graduate students. Moreover, it is highly relevant for future entrepreneurs, small business owners, non-profit organisations and charitable foundations, as it addresses the core aspects of...
This book provides a concise and authoritative guide to corporate social responsibility (CSR) and related paradigms, including environmental responsib...
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cena:
547,24 zł |
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Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice
ISBN: 9783319842554 / Angielski / Miękka / 2018 / 213 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
351,78 zł |
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CSR 2.0 and the New Era of Corporate Citizenship
ISBN: 9781522518426 / Angielski / Twarda / 2016 / 428 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) Presents the latest scholarly research on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. This volume features extensive coverage across a range of relevant perspectives and topics, such as corporate citizenship, stakeholder engagement, and business ethics.
Presents the latest scholarly research on the ways in which corporate entities can implement responsible strategies and create synergistic value for b...
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cena:
1103,79 zł |
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Strategic Perspectives in Destination Marketing
ISBN: 9781522558354 / Angielski / Twarda / 2018 / 322 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych (Dostawa przed świętami) Presents research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. The book explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions.
Presents research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. The book explores the pedagogi...
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cena:
1249,03 zł |
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Corporate Sustainability, Social Responsibility and Environmental Management: An Introduction to Theory and Practice with Case Studies
ISBN: 9783319836003 / Angielski / Miękka / 2018 / 195 str. Termin realizacji zamówienia: ok. 20 dni roboczych. |
cena:
390,87 zł |
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Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice
ISBN: 9783319498485 / Angielski / Twarda / 2017 / 213 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers' curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace...
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overv...
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cena:
508,15 zł |
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