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This book tells the story of the 2015 General Election in Britain. It examines the record and performance of the Coalition government and the details of the campaign in the run-up to the election. It looks closely at why people voted the way they did and the outcome in relation to constituencies won and lost across Britain.

Why do people vote as they do? Why do people vote at all? This ground-breaking new work by four leading scholars tests different explanations of these questions by using the most current data sources available. The result is essential reading for anyone interested, not just in UK politics, but in how people make choices about politics, voting, and democracy.

Affluence, Austerity and Electoral Change in Britain investigates the political economy of party support for British political parties since Tony Blair led New Labour to power in 1997. Using valence politics models of electoral choice and marshalling an unprecedented wealth of survey data collected in the British Election Study's monthly Continuous Monitoring Surveys, the authors trace forces affecting support for New Labour during its thirteen years in office. They then study how the recessionary economy has influenced the dynamics of party support since the Conservative Liberal Democrat...

What matters most to voters when they choose their leaders? This book suggests that performance politics is at the heart of contemporary democracy, with voters forming judgments about how well competing parties and leaders perform on important issues. Given the high stakes and uncertainty involved, voters rely heavily on partisan cues and party leader images as guides to electoral choice. However, the authors argue that the issue agenda of British politics has changed markedly in recent years. A cluster of concerns about crime, immigration and terrorism now mix with perennial economic and...