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Spatial variation and patterning in the distribution of artefacts are topics of fundamental significance in Balkan archaeology. For decades, archaeologists have classified spatial clusters of artefacts into discrete cultures, which have been conventionally treated as bound entities and equated with past social or ethnic groups. This timely volume fulfils the need for an up-to-date and theoretically informed dialogue on group identity in Balkan prehistory. Thirteen case studies covering the beginning of the Neolithic to the Middle Bronze Age and written by archaeologists conducting fieldwork...

This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.