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wyszukanych pozycji: 6
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Designer Politics: How Elections Are Won
ISBN: 9780333586723 / Angielski / Miękka / 1995 / 342 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice....
This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly...
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cena:
402,53 |
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Designer Politics: How Elections Are Won
ISBN: 9780333586716 / Angielski / Twarda / 1995 / 342 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly influential role of the image-makers and casts a critical eye over the debate concerning the impact of marketing on political conduct and governance. Its primary focus is party and government communications in the Thatcher era and beyond, up to and including the 1992 general election. It argues that Thatcher, despite her image as the resolute politician, pioneered marketing techniques and concepts which have since become standard practice....
This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It presents an analysis of the increasingly...
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cena:
402,53 |
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The Media, Journalism and Democracy
ISBN: 9781138729612 / Angielski / Twarda / 2017 / 482 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) |
cena:
728,68 |
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The Media, Journalism and Democracy
ISBN: 9781138729599 / Angielski / Miękka / 2019 / 482 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) This title was first published in 2000. Offering original insights into the relationship between media and democratic theory, this volume brings together a renowned collection of international specialists who examine media and democracy, professional journalism, the anatomy of content and the current issues which concern both institutions. Challenging conventional discourse, this comprehensive collection contains the most incisive and informative articles on this fundamental subject.
This title was first published in 2000. Offering original insights into the relationship between media and democratic theory, this volume brings toget...
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cena:
116,54 |
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Consumer Democracy: The Marketing of Politics
ISBN: 9780521836685 / Angielski / Twarda / 2014 / 240 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Dostawa w 2026 r.) This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to proper political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive,...
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better a...
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cena:
227,20 |
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Consumer Democracy: The Marketing of Politics
ISBN: 9780521545242 / Angielski / Miękka / 2014 / 234 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to proper political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive,...
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better a...
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cena:
149,27 |
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