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All's fair in love and war until one person gets stuck in an arranged marriage. Catherine 'Cat' Marek has a sociology paper due on dissecting the laws of attraction. Project Panty Drop will case study two different men; one she'll go after in person and the other she'll attempt to charm online. Hiding behind her beauty, she tries to cover up her true geeky side, and the fact that she's partially deaf. Jaidev 'Jai' Sankar needs to knock out a paper for his online sociology class. After an encounter with the Texas Tease, Cat Marek, he decides Project Friend Zoned will be the ultimate topic,...

Written collectively by a team of leading qualitative and quantitative sociologists of culture, Measuring Culture provides both the definitive introduction to the sociological literature on culture as well as a critical set of case studies for methods courses across the social sciences.