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PRAISE FOR THE INSIGHTS ADVANTAGE

..". this important work will provide the CEO with a blueprint on how to compete with smarter insights."
-Thomas Harrison, chairman and CEO of Diversi ed Agency Services (DAS), an Omnicom Group Inc. division

"Data and analytics are great, but only insofar as they yield insights. If you're serious about insight-driven marketing and sales, you'll read this book and apply its lessons. It's your rst step toward decisions based on valid and unique insights about your customers."
-Thomas H. Davenport, President's Distinguished Professor, Babson...

PRAISE FOR THE INSIGHTS ADVANTAGE

..". this important work will provide the CEO with a blueprint on how to compete with smarter insights."
-Thomas Harrison, chairman and CEO of Diversi ed Agency Services (DAS), an Omnicom Group Inc. division

"Data and analytics are great, but only insofar as they yield insights. If you're serious about insight-driven marketing and sales, you'll read this book and apply its lessons. It's your rst step toward decisions based on valid and unique insights about your customers."
-Thomas H. Davenport, President's Distinguished Professor, Babson...

From Data to Decision: A Handbook for the Modern Business Analyst provides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health of a company or organization.

From Data to Decision: A Handbook for the Modern Business Analyst provides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health of a company or organization. The opening chapter outlines the rise of analytics as a dedicated discipline, its role in business decision-making, and various types of analyses. Additional chapters introduce readers to...