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More Smart Marketing is the second of a series of books that provides you with clever, shrewd and smart tips, hints and anecdotes that allow you to get more out of your business with less money. You'll discover the inside tricks and techniques from some of the most successful and creative people from around the world. It's presented in a vignette-like format that is sure to keep you interested, motivated, and mesmerized. More Smart Marketing provides another 52 short chapters, one for each week of the year. The topics are in all areas of marketing, advertising, promotion, promotion, customer...

Smart Selling is based on our Knight-Ridder News Service weekly column, BizSmart. Over the years, these fun and entertaining sales related articles have provided many readers with clever, shrewd and smart tips, hints and anecdotes that help get more sales with less effort. This book is comprised of a collection of many of our favorite articles on sales. With these articles, you'll discover the time-honored inside tricks and techniques from some of the most successful and creative people from around the world. It's presented in a vignette-like format that is sure to keep you interested,...