wyszukanych pozycji: 9
Brands of Faith: Marketing Religion in a Commercial Age
ISBN: 9780415409766 / Angielski / Twarda / 2007 / 256 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands - easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the... In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must ... |
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cena:
702,94 zł |
Brands of Faith: Marketing Religion in a Commercial Age
ISBN: 9780415409773 / Angielski / Miękka / 2007 / 256 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands - easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the... In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must ... |
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cena:
197,81 zł |
Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell
ISBN: 9781944869007 / Angielski / Miękka / 2016 / 252 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising--all under the guise of unbiased information. Covert...
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads ind...
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cena:
77,65 zł |
Media Diversity: Economics, Ownership, and the FCC
ISBN: 9780805854039 / Angielski / Miękka / 2004 / 260 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and programming get made. Author Mara Einstein blends her industry experience and academic expertise to examine diversity as a media policy, suggesting that it has been ineffective and is...
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure ...
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cena:
192,60 zł |
Compassion, Inc: How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help
ISBN: 9780520266520 / Angielski / Twarda / 2012 / 240 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Pink ribbons, red dresses, and greenwashingAmerican corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding No In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate...
Pink ribbons, red dresses, and greenwashingAmerican corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corpo...
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cena:
217,97 zł |
Advertising: What Everyone Needs to Know
ISBN: 9780190625894 / Angielski / Miękka / 2017 / 256 str. Termin realizacji zamówienia: ok. 30 dni roboczych. 3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see...
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, r...
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cena:
60,24 zł |
Media Diversity : Economics, Ownership, and the Fcc
ISBN: 9780805842418 / Angielski / Twarda / 2003 / 264 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and programming get made. Author Mara Einstein blends her industry experience and academic expertise to examine diversity as a media policy, suggesting that it has been ineffective and is potentially...
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and pra...
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cena:
702,94 zł |
Religion and Reality TV: Faith in Late Capitalism
ISBN: 9781138681286 / Angielski / Miękka / 2018 / 210 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
197,81 zł |
Religion and Reality TV: Faith in Late Capitalism
ISBN: 9781138681279 / Angielski / Twarda / 2018 / 210 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
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cena:
702,94 zł |