Mobile Banking Services in Financial Industry

ISBN-13: 9783659412615 / Angielski / Miękka / 2013 / 96 str.

Manzoor Davood;Miremadi Alireza;Boostani Golestani Hamid

Opis

The financial services industry, specially the retail banking sector, has experienced significant changes in which the consequences could be a competitive pressure, customer requirements, and technological innovation. One of these new service deliveries, which has been presented recently and has been developed dramatically in this industry, is mobile banking which offers a great deal of benefit for both banks and customers. As far as this new trend suggests, researchers in various fields draw their interests toward this new technology as a subject matter for their research. Although there is a great number of a researcher in this field, this still is an infancy stage of progress. No one would dispute the fact that in industrial services, customer satisfaction and customer relationship with management could be a key of success in business. There is a wide range of articles that focused on customers acceptance and customers adoption or the role of trust in this new research area.

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O autorze

1:Dr.Davood Manzoor is Associate professor at Faculty of Islamic Studies & Economic in Imam Sadiq University in Iran.2:Dr.Alireza Miremadi is Head of Department & Assistant Marketing Professor at Sharif University of Technology-International Campus in Iran.3: Mr.Hamid Boostani Golestani is MBA graduated at Sharif University of Technology.