wyszukanych pozycji: 4
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Communication and New Media : Models and Theories
ISBN: 9783845409573 / Angielski / Miękka / 2011 / 336 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
353,37 |
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News Reporting
ISBN: 9783848412099 / Angielski / Miękka / 2012 / 192 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Reporting and Writing for the Media is a comprehensive and complete effort to document the theoretical and practical insights of the reporting process. The book is designed keeping in mind the students of Mass Communication and Journalism as well as practicing media professionals. The book provides guidelines for writing various types of news stories apart from discussing in detail the technicalities in writing other types of news stories like features, special stories, editorials etc. The book introduces various concepts related to the art of reporting in print, electronic media giving...
Reporting and Writing for the Media is a comprehensive and complete effort to document the theoretical and practical insights of the reporting process...
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cena:
304,16 |
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Advertising Management
ISBN: 9789819986590 / Angielski / Miękka / 2025 / 267 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designing, and executing advertising campaigns on different mediums. It discusses the theoretical and research parts of advertising by critically examining how over the years various hierarchical models and theories are developed by advertising experts. It examines various models and theories that explain why and how advertising is successful in persuading customers/target audiences to buy a product or accept an idea for behavioural change. It... This book explores the concept of advertising and the different ways advertising is understood and evaluated. It dives deep into planning, designin... |
cena:
402,53 |
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Advertising Management: Concepts, Theories, Research and Trends
ISBN: 9789819986569 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
523,30 |