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Mango (Mangifera indica L.) is an important fruit plant of Indo-Pak subcontinent and known to be cultivated since ages. Although soil and climatic conditions are suitable in Pakistan particularly in the Punjab and Sindh provinces but diseases are some of the significant causes of its low production. The low per hectare yield of mango may be attributed to lack of effective control of diseases including die back of mango not only affect the yield of mango but also deteriorate the fruit quality. Lack of information about recommended harvesting and post-harvest technologies to the growers are...

Service Brand Credibility and consumer loyalty are the most significant factors and attitude plays important role as a mediator to enhance consumer loyalty in service sector. Companies now have to consider credibility for developing brand image. Now, trend has started for transferring credibility in brands by receiving support of different credible sources like brand celebrities. Managers of a firm should consider these factors while crafting brand strategies especially marketing strategy for a brand. They should realize more credible the source is more will be the chance to increase the...