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A complex and interdependent environment in the global war on terrorism (GWOT) highlights the challenge of translating the theory of effects-based operations (EBO) into practice, particularly with respect to influencing the will of the people and achieving a desired end state. The following paper seeks to illustrate the conditions and challenges surrounding the translation of current effects-based theory into operational practice in the GWOT by using three conceptual constructs. First, the Microsoft Corporation, its connectivity to the Internet, and the persistent attacks by computer hackers...