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Innovation in primetime network programming is claimed by network executives to be the future of the television business. It is asserted to keep a constant programming flow, expand the network's rank in the industry by addressing those viewers who have not yet been reached by existing programming, and respond to various changes in the viewer's environment. This statement however seems to contrast the economic principle of maximizing profits while minimizing risks and avoidable expenses because introducing new programs to an audience includes enormous costs and unforeseeable risks. This book...