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Seminar paper from the year 2011 in the subject Business economics - Business Ethics, Corporate Ethics, Comenius University in Bratislava, course: Business Ethics, language: English, abstract: But what happens if the developed advertising campaign perfectly attracts the aimed target group but coincidentally discriminates a vulnerable group? Is it fine to make jokes based on elderly, printed on flyers which are thrown in every mailbox in the country? How should advertisers behave? This paper is going to examine some ethical claims and causes for thought in advertising ethics. It aims to assist...