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The Organisation for Economic Co-operation and Development is a much cited but little studied institution, and its role in international governance is poorly understood. Nevertheless, the OECD plays an important role in the emerging structure of global governance. Focusing upon the OECD's core functions, contributors to this volume trace the OECD's history, structure, and role in international governance as well as its function as a "policy ideas generator" and purveyor of "best practices" in a variety of economic and social policy domains.

This book fills an important gap in the...

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

This is the story of the Cox family, told in brief vignettes. They focus primarily on when the children were young and times were hard and unbending during the 1930s and 40s in West Texas. These are tales of courage, love shared, and battles won.

Many readers may recognize pieces of their own families in a period when America grew, young men went to war, and right and wrong were everyday virtues everyone understood.

Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks.

Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you...

At the time of his death in 2007, Richard Rorty was widely acclaimed as one of the world's most influential contemporary thinkers. Stanley Cavell, who has been a leading intellectual figure from the 1960s to the present, has been just as philosophically influential as Rorty though perhaps not as politically divisive. Both philosophers have developed from analytic to post-analytical thought, both move between philosophy, literature and cultural politics, and both re-establish American philosophical traditions in a new and nuanced key.

The Ironist and the Romantic: Reading Richard...