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We are at the beginning of a new era, a lifestyle revolution that will transform who we are and what we do, as people and as consumers. The predictable linear, chronological life pathways of past generations -- from school, to marriage, to work, to children, to retirement -- made sense when the average human life span was shorter. Now, life expectancy has soared to age seventy-seven and promises to rise further, and we are starting to make decisions based less on age and more on lifestyle and life stage. Maddy Dychtwald, a leading expert on generational marketing, offers a radical new view of...

We are in the midst of a longevity revolution. And that is particularly true for women: Women can expect to live five years longer than men. A 50-year-old woman can expect to live another 35 years, on average. Women comprise 80% of centenarians, the fastest growing segment of the world’s population. But despite these incredible statistics, women are not living well. Women typically spend the last 14 years of their lives in a cascade of health issues. And while current research suggests that some 70 to 90% of your health and longevity is under your control—rather than at the...