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This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.

You'd walk a mile for a MILLION DOLLARS - would you move an Inch? Each year, John Condry and Paul Carpenter teach thousands of people to manage, motivate, and communicate more effectively. Their unique message is that managers need to let go of past experiences and stop hoping for a better future. Instead leaders feel the power of focusing their energies on today The Inch Principle compresses these principals into the 21 Million Dollar Inches of Management. Together these 21 inches will increase your ability to confront any management challenge with confidence. If you want to achieve...