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This book details with vivid and humorous detail the author's multiple experiences with failed company transformations. After spending millions of dollars on consultants, software, and full-time employees, ADC asks David to spearhead the next iteration of transformation. How To Start a Movement recounts how he and a handful of "insurgents" led a bottoms-up movement with blistering speed and delivered millions to the bottom line as well as improved customer delivery.

Many of us think to ourselves, "I want my life to count." Because God placed eternity in our hearts, we know that someday there will be an accounting. But if we are saved by grace alone through faith alone in Christ alone, what is the purpose of God's judgment? God's judgment will not be a judgment of condemnation, but of reward. In God's economy, God will reward us for taking what is temporary (time, talent, and treasure) to produce what is eternal (the kingdom of God). This life is practice for the life to come. And our best life comes later.