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Businesses that thrive in the 21st century will be those that are smart about engagement. These businesses are the best at adapting to changing societal concerns, expectations, risks and opportunities and they know how to generate sustainable outcomes.

However, while many companies talk a lot about stakeholder engagement, very few do it in a way that genuinely contributes to business success. In many cases companies engage the wrong people on the wrong issues at the wrong time; they plan too much and do too little; they slide into PR-mode or they undermine relationships by creating...

This work brings together the trends, intiatives and current thinking about support staff in further and higher education, their role, and how to develop potential and use their expertise to the full. It links strategy with action, and discusses how to get things done. It also explains why it is worth taking support staff development seriously and committing effort and resources to this group.