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Changes in the economy have put pressure on today's managers to compress the development and manufacturing cycles of their new products. In their quest to meet this challenge, many managers have found Quality Function Deployment (QFD) a very effective technique, but they want to take it further. Advanced QFD was written for QFD practitioners who want to enhance the power of their practice. Designed for use as both a reference book and a training manual, this book's goal, in the words of its author, is "to infuse value thinking into practitioners of QFD ... to take the reader beyond the basics...

Do you want a better understanding of who your customers are? Do you w ant to learn how to acquire the customer voice? The next decade will b e the decade of the customer. Meeting their wants, needs, and desires better than anyone else will be paramount to your organization's succe ss. Acquiring, Processing, and Deploying Voice of the Customer gives y ou the tools you need to develop a Voice of the Customer (VOC) plan fr om beginning to end. Shillito describes the delicate customer-company balance. He covers the various components types of VOC such as voice o f the company, voice of the...

Written for people of various professions and offering a modern approach to using value analysis for product development, this is a structured process that unites interdisciplinary teams in an organization to select and analyze projects in terms of investment potential and to integrate quality and productivity. It contains four sections that describe the nature, measurement, design and management of value.