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Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal--meaning the use of language to plead and to please. The result is a practical and innovative guide to...

In this book, M. Jimmie Killingsworth and Jacqueline S. Palmer have a twofold purpose: to analyze the patterns of rhetoric used in written discourse about environmental politics and to make a practical contribution to the art of rhetorical criticism through the study of rhetoric in use.

The language, professional objectivity, and research programs of scientists insulate these best-informed citizens in enclaves of specialization, limiting access to crucial information and hindering effective reformative...

This important new text invites readers to step back from their busy professional lives and look at technical communication philosophically, to ask fundamental questions such as what does it mean to communicate? and how do language and graphics - the ""signs"" or ""tools"" of the technical communicator - relate to action in a technological world? Through this excursion in the theory of technical discourse, you will discover a fresh approach to reports, manuals, and proposals produced and consumed daily in business, government, and research organizations around the world. The authors...

This first book-length study of rhetoric and environmental politics calls for an end to the present oversimplified conflict between economic and evolutionary progress and suggests instead a continuum embracing the full range of human views of nature.

The authors use a systematic analysis of well-known works of nonfiction literature (by such authors as Rachel Carson, Aldo Leopold, Barry Commoner, and Herman Daly) long neglected by literary, rhetorical, and cultural critics, as well as journalistic reports and stories, industry and activist polemics, government documents, textbooks,...