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Elections are a fundamental element of democracy, since elected governments reflect voter preferences. At the same time, it is inevitable that policies pursued by any government closely resemble the preferences of some citizens, while alienating others who hold different views. Previous works have examined how institutional settings facilitate or hinder policy proximity between citizens and governments. Building on their findings, the book explores a series of "so what" questions: how and to what extent does the distance between individual and government positions affect citizens'...

This book investigates the ideological conditions inducing political actors to highlight corruption issues through valence campaigns. Using case studies and comparative analyses of party programmes, legislatives speeches and social media data, the author demonstrates that the more parties and/or candidates present a similar policy programme, the more they rely on valence campaigns. In other words, as the ideologies of parties have become increasingly similar over recent decades, the content of political competition has substantially shifted from policy to non-policy factors, such as...

The importance of social media as a way to monitor an electoral campaign is well established. Day-by-day, hour-by-hour evaluation of the evolution of online ideas and opinion allows observers and scholars to monitor trends and momentum in public opinion well before traditional polls. However, there are difficulties in recording and analyzing often brief, unverified comments while the unequal age, gender, social and racial representation among social media users can produce inaccurate forecasts of final polls. Reviewing the different techniques employed using social media to nowcast and...