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With the globalization Businesses are getting a lot of power; they are more influence companies in the society. Firm malpractices could cause enormous harm on individuals, communities and in the environment. In consequence, Companies are suffering damage in their reputation. A need for calling business to be responsible is taking place. Behaving sustainable creates a competitive advantage. This work presents an alternative approach, a new paradigm that integrates ethical/CSR/sustainability, (ECS), 3 dimensions. The research works solving the following questions: what is the business of...

Corporate Social Responsibility (CSR) has grown in importance, significance, and acceptance in the last decades in different scenarios and sectors. CSR has been included in multiple debates, theories, studies, and research around the world. Over the past decade, Ibero-American countries (Latin America, Portugal, and Spain) have improved in economic terms where CSR practices have helped in this development. Community-based initiatives have emerged in the last years in Ibero-America as a result of CSR commitment among organizations, especially multilateral agencies that have served as a link...