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See how interesting the behavioral sciences can be with Gravetter/Forzano's RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 7th Edition. Inviting and conversational, the text leads you through the research process from start to finish, using a step-by-step approach that emphasizes the decisions researchers make at each stage. Current research examples are selected to be of particular interest to students like you. Learning objectives help you focus on what's important and give you opportunities to apply your learning and test your understanding. Chapter after chapter, the authors' 'lecture in...

RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, helps readers see how interesting and exciting experimental and nonexperimental research can be. Inviting and conversational, the book leads readers through the research process from start to finish. It begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step presentation emphasizes the decisions researchers must make at each stage of the process. The authors avoid a "cookbook" approach by linking...