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Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards

Finalist, 2008 Berry-American Marketing Association Book Prize

It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. "Beyond Buzz" shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that...

What happens when we have the courage to accept the truth of our lives and lay bare our vulnerabilities and secrets? We become who we really are and allow our lives to be filled with wondrous, fearless, naked-hearted love.

In a world where we present our filtered "best selves, " business maverick Lois Kelly is calling "bullshit."

In her debut collection of personal essays, Lois' tender, revelatory, and hilarious stories show us how to stop posturing, accept vulnerability and kindly claim our whole, big selves.

Lois removes the filters and recounts not...