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Culture is an all-pervasive concept and phenomenon that exerts influence on our social lives in many different ways, not least in business and working life. Taking a discursive and practice-related - approach to culture and intercultural collaboration, this book offers insight into a number of situations and incidents from the world of business and public organisations in which ways of talking about culture play a salient role in the development of collaboration and the shaping of identities and social roles. Thus, through the highlighting and discussion of cases from various professional...

Since antiquity, the notion of rhetoric has been associated with Aristotle, Cicero and Quintilian. Their theories are central to the understanding that, on the one hand, rhetoric can be used for persuading and convincing an audience, and on the other, for becoming an eloquent speaker. Based on this understanding, the study of rhetoric was for many years regarded by scholars as a meaningless enterprise as it was perceived as a study of linguistic ornamentation. However, in the beginning of the twentieth century, scholars regained an interest in the study of rhetoric in recognition of...