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Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find: - What worked for the world's biggest brands - The key criteria of a great name - What common advice is nonsense that you should avoid - How to create, evaluate and implement your name - Navigate past the stumbling blocks that waste your tme and cost you money - Dealing with the challenge of domain names -...

Kribit the Red Toad from Maryland is the story of a little girl who falls in love with a wild animal--a tiny little red toad. After taking him home and trying to care for him, she learns that wild animals belong in the wild. She loves him enough to return him to his home.Set on a farm on the rolling hills of Washington County, Maryland, the story is lovingly illustrated with original watercolor portraits of the farm setting. Children and adults will enjoy reading the story again and again.

The death of a pet can be particularly hard for the children. It is often their first experience with grief, and their feelings can be overwhelming, scary, and confusing. Experts say it helps to work through grief, to talk about their pet, to discuss what death means, and to find plenty of reassurance and affection. Oliver's Book is more than a memorial to a beloved pet, it helps any family coping with the loss of a beloved pet. This book helps children talk about the good times, the funny memories, the enduring love in a healing, reassuring, and nurturing way. For truly, the love of a dog...