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Americans began the twentieth century standing in Europe's sartorial shadow, yet ended by outfitting the world in blue jeans, T-shirts and sneakers. How did this come about? What changes in American culture were reflected in fashion? What role did popular culture play? This important overview of American fashion in the twentieth century considers how Americans went from imitating British and French fashion to developing their own sense of style. It examines such influences on dress as class, jazz and hip hop, war, the space race, movies, television and sports. Further, the book shows how...

Shortlisted for the Katharine Briggs Folklore Award 2000.

Relationships between dress and the body have existed in European and Anatolian folk cultures well into the twentieth century. Traditional cultures have long held the belief that certain articles of dress could protect the body from harm by warding off the 'evil eye, ' bring fertility to new brides, or assure human control of supernatural powers. Ritual fringes, archaic motifs, and colors such as black and red were believed to have powerful, magical effects.

This absorbing and interdisciplinary book examines dress in a...

Shortlisted for the Katharine Briggs Folklore Award 2000.

Relationships between dress and the body have existed in European and Anatolian folk cultures well into the twentieth century. Traditional cultures have long held the belief that certain articles of dress could protect the body from harm by warding off the 'evil eye, ' bring fertility to new brides, or assure human control of supernatural powers. Ritual fringes, archaic motifs, and colors such as black and red were believed to have powerful, magical effects.

This absorbing and interdisciplinary book examines dress in a...

The development of digital textile printing at the end of the twentieth century has had a profound effect on the design, creation, use and understanding of textiles. This new technology - combined with advances in fabric and dye chemistry - has made it possible to produce complex images on fabric comprising millions of colours, quickly, inexpensively and in flexible quantities; a revolution that has led to a rapid increase in demand, which is predicted to rise still further.

This book is the first to describe the historical and cultural context from which digital textile printing...

The development of digital textile printing at the end of the twentieth century has had a profound effect on the design, creation, use and understanding of textiles. This new technology - combined with advances in fabric and dye chemistry - has made it possible to produce complex images on fabric comprising millions of colours, quickly, inexpensively and in flexible quantities; a revolution that has led to a rapid increase in demand, which is predicted to rise still further.

This book is the first to describe the historical and cultural context from which digital textile printing...

The story of tweed is tied to a series of social, economic and cultural shifts that have molded its development. This book considers the historical factors that helped to shape the design characteristics and social meanings of the group of fabrics that we call tweed, from their emergence in the 1820s to the present day. Including significant new research on tweeds, from Harris Tweed to the type used by Chanel, this book follows the history of these fabrics from the raw fiber to the finished garment in men's and women's fashion.

Exploring rural and urban contexts, this book reveals...

Fashion History: A Global View proposes a new perspective on fashion history. Arguing that fashion has occurred in cultures beyond the West throughout history, this groundbreaking book explores the geographic places and historical spaces that have been largely neglected by contemporary fashion studies, bringing them together for the first time.

Reversing the dominant narrative that privileges Western Europe in the history of dress, Welters and Lillethun adopt a cross-cultural approach to explore a vast array of cultures around the globe. They explore key issues affecting...