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Easy to understand

This book was written as a response to many requests made to me over my years associated with inventions, devising trade marks, creating brands and utilising intellectual property from a sales and marketing perspective. The calls came from clients, readers of my articles, listeners to my radio contributions and especially the many attendees at my seminars.



Entertaining and accessible

All these groups told me repeatedly that they wanted a more detailed record of what I had said or written. Time and again, people came to me saying that my approach...

You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain free publicity.



Learn how to go about devising your trade mark. The essential steps to ensure that you can use, register and protect it. Read how easy it is to add value to your brand and use branding to...