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This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.

Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese...

This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China's search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era.

Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese...

This book presents the development of digital transformation and innovation in Chinese higher education. It conducts policy analysis and critical discourse analysis of national policies and initiatives. It focuses on organizational perspectives to explore how conventional and open universities respond to digital transformation and innovation through multiple case studies. It conducts impacts of digital transformations on technical, socio-cultural, economic and pedagogical changes, including changes in structural and regulatory frameworks at the organisational and policy...

This volume consists of papers inspired by the special session on pseudo-differential operators at the 10th ISAAC Congress held at the University of Macau, August 3-8, 2015 and the mini-symposium on pseudo-differential operators in industries and technologies at the 8th ICIAM held at the National Convention Center in Beijing, August 10-14, 2015.

The twelve papers included present cutting-edge trends in pseudo-differential operators and applications from the perspectives of Lie groups (Chapters 1-2), geometry (Chapters 3-5) and applications (Chapters 6-12). Many contributions cover...

This book aims to provide first-hand information for readers who are concerned about inclusive finance and sustainable development by summarizing China’s policy measures and practical innovations in the development of inclusive finance and expects to provide China’s experience for the development of inclusive finance in more regions. From a worldwide perspective, a large number of people had been excluded from formal financial services for a long time due to various factors. Even in developed economies with sound financial systems, relatively disadvantaged groups are often denied...

This volume contains essays that examine contemporary urban and regional planning and development in China. Through in-depth theoretical and empirical analysis, it provides insights into the urban policies and operational mechanisms of this colossal transitional economy which has presented unprecedented challenges and dynamics.

Inside, readers will discover the causes and consequences of rapid urbanization that have led to a series of environmental, economic and social planning and management measures designed to achieve quality urban living. The essays also detail efforts in...