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Addresses basic aspects of research design which are central and common to many related fields in the social sciences, in health sciences, in education, and in market research. This work presents a unified approach to a common core of problems of statistical design that exists in these fields, along with basic similarities in practical solutions.

This accessible introduction to sampling methods features many illustrations from surveys of human populations. The sampling methods described may also be used to survey animals, plants, minerals, physical products, accounts and inventories.