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While color is the focus of many books, studies and inquiries, only few attempt to understand how to leverage color as a strategic lever. This research examined the role color plays in product or brand development, as well as, the practices and procedures organizations employ to effectively devise and execute a strategy to leverage color. It presupposed that consumers have strong emotional associations to color that are leverageable by firms. It therefore explored how color professionals perceive consumers' reaction to color in products and brands so as to uncover how emotions can be tapped...

Eight-yesr-old Conrad loves Pinger Park. He knows it's a special place. It's where he and his friends play. It's where colorful fish swim and where pretty flowers grow. It's where people who live in the city go to enjoy the outdoors. The park is even where Conrad lost his first tooth. Then, one day the mayor of the city announces plans to have the park replaced with apartment buildings. Conrad knows he has to act fast. But what can he do to save Pinger Park? You can be sure that a creative and resourceful Conrad will find an answer. Also featured in the back of Conrad Saves Pinger Park are...

Project X Origins is a ground-breaking guided reading programme for the whole school. Action-packed stories, fascinating non-fiction and comprehensive guided reading support meet the needs of children at every stage of their reading development. When Jamie's mum brings home a Chameleon in Jamie and the Chameleon, he can't resist letting it out of its cage. However, Jamie soon regrets this as he realises what makes chameleons so difficult to find! Each book contains inside cover notes that highlight challenge words, prompt questions and a range of follow-up activities to support children in...