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Learn about the supply chain challenges facing retailers with this multi-contributed book from acclaimed academics and experienced retail logistics practitioners.

Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally.

Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines:

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This book is the result of research on major European food retailers and and aims to describe and analyze these efforts in order to draw lessons, identify problems and opportunities and share knowledge. The book can help marketers and researchers to better understand retailers' practices in different countries and their impact on consumers.