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The best bookseller is the author. You know your book better than anyone, and no one has as much riding on its success. You don't need a large publishing house backing you to execute a successful book signing. Because of these book signings, authors can get their books into outlets that might not otherwise carry their titles. As an added benefit, you get to meet the people who buy your book. This is your target audience. These are the same people who will recommend your book to their friends and buy your next book. If your book is inspirational or educational in nature, you may even change...