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wyszukanych pozycji: 3
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
ISBN: 9780060007737 / Angielski / Miękka / 2002 / 272 str. Termin realizacji zamówienia: ok. 12 dni roboczych. This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's... This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Bran... |
cena:
61,06 zł |
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Visions by #5
ISBN: 9789493382008 / Angielski / Miękka / 2024 / 72 str. Termin realizacji zamówienia: ok. 22 dni roboczych. We design for life, death and posterity, all together - while understanding who and/or what is permissible to kill or let die. We try to understand why water is a false dragon and how it gives and takes life. We are encouraged to do some push-ups. We rearrange things made of more things, we steal them and we question their economic value, trying to make sense of it in the process. We dance Kumbia and listen to the earth with the people who work under and on it.
We design for life, death and posterity, all together - while understanding who and/or what is permissible to kill or let die. We try to understand wh...
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cena:
88,18 zł |
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The Fall of Advertising and the Rise of PR
ISBN: 9780060081997 / Angielski / Miękka / 2004 / 295 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides... Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands ar... |
cena:
65,95 zł |
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