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A middle age lady and a young Mormon missionary fall in love, but their happiness doesn't last long, as things get complicated when Zsolt and Csaba, refugees from Hungary, enter the picture.

The aim of our book is to provide an insight into the changes in the field of qualitative marketing research, i.e., the continuous growing significance of online methods. In the book, we first present the drivers of change, i.e., the technological trends that have the greatest impact on this process. We also present in detail novel online qualitative research methods that are a response to the technological challenges, as well as tools that are a great help in planning, conducting and analyzing the results of this type of research.