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A practice-driven and proven resource for library administrators of all types of libraries. The work describes how the library can identify the service environment factors impacting customers; strategic needs; identify library competitors; strategic abilities and service environment impacts; and use the combined results to develop proactive competitive responses that drive the service environment instead of reacting to the service environment. These strategic competitive responses would allow the library to increase the value of its service impact and effectiveness while increasing customer...

Marietta, known as the "River City," was the first permanent settlement of the Northwest Territory. In 1788, General Rufus Putnam and 48 pioneers founded this organized settlement at the confluence of the Ohio and Muskingum Rivers, eventually leading it to become a major riverboat community with many steamboat-building yards. Marietta was a main thoroughfare for people migrating to the new frontier, including those seeking freedom on the Underground Railroad route. Marietta's accessibility from the rivers and both rail and road has made Marietta the hub of business, industry, education, and...